I’ll be revisiting the launch around the new book, Rework, by 37Signals’ Jason Fried (still sitting cozily at #12 on amazon on day 3), but today I want to share this series of 3 video book trailers that were launched as part of the book’s release.
Because, they actually work and that’s rare…
They’re quirky, funny, engaging and more importantly, they set an irreverent, “are you with us?” tone and speak to the emotional pain the book will helps solve, They don’t speak to everyone, because they’re not supposed to. But, they DO speak to the right people:
Enjoy:
Feel free to share what you think worked, what didn’t work and why in the comments below…
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{ 4 comments… read them below or add one }
I think Dilbert already proved the market … so it’s a safe bet, especially for the “are you with” approach.
While it’s cool these are focused on the problem side, I’d like more glimpse into the solution side — with a crisp differentiation or “ah-ha.”
The 2nd worked for me the most only because I FELT that situation.
I like the video idea to promote a book, especially when it gives the reader a better idea of who the author is and where the ideas come from. These videos are well produced and hit the target audience, but they don’t necessarily make me want to buy the book. I just made a video about how I wrote my book and have found that most sales have come as a result of people feeling a connection to me after watching it. I made it to satisfy a different concern, which was everyone asking me how I wrote it! You can check it out here: http://www.youtube.com/watch?v=AFmO3HpTOgc
(Howdy, Angela!)
I’ve got three books coming out before summer’s over and I think we’re going to do videos for all three.
I actually want to buy the book more after seeing the videos; not because it’ll apply to me, but it’ll sure help my clients.