In early March 2010, copywriter, Ed Gandia, launched The Wealthy Freelancer, published by Penguin’s Alpha division.
And, along with his two co-authors, they put a substantial amount of time, energy and money in driving sales…without gaming any systems. In fact, their efforts kept the book pegged below 100 on amazon for the first few days and, a month later, it’s still hovering in the low thousands.
In this in-depth interview, Ed takes us behind the scenes and breaks down the major pillars and tactical book marketing moves, shows how they modified the traditional amazon email campaign to still sell a lot of books, but feel better about themselves, and leveraged a variety of other book marketing strategies.
He also shows how they positioned this book not only as the best possible standalone resource they could create, but as a lead generation vehicle for a potentially much bigger marketing funnel that includes potential trainings, events and info-products.
Enjoy!
[audio:http://media.libsyn.com/media/careerrenegade/Tribal_Author_-_Ed_Gandia.mp3]
Right Click to Download as mp3
——–Tribal Shout Outs———-
- Looking for hands on book launch guidance and strategy? Immerse yourself in 3-days of book marketing, platform-building and launch campaign strategic masterminding at Tribal Author Camp NY – April 23-25.
- The Tribal Author Biz Plan call recording will be released to members of the eTribe next week. There’s no charge, just be sure you’ve signed up for email updates and you’ll get it automatically.
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