Book Marketing Case Study: Darren Rowse

• Book | Pro Blogger
  
• Primary tribes | ProBlogger.net | Digital Photography School | @problogger
  

Darren runs ProBlogger.net, the best known blog for those looking to become pro-bloggers. It’s filled with articles on how to launch, grow and market your blog. Darren has also immersed himself in a handful other social media communities, especially twitter, and is involved in a number of related ventures and blogs.

Translation, Darren knows how to build online communities.

With his online tribe growing in 2008, Darren landed a book deal with Wiley. Together with well-known blogger and tech-consultant, Chris Garrett, he wrote Pro Blogger. Shortly before the book’s release, both Darren and Chris leveraged their online tribes with special offers to drive pre-orders, then stoked sales once the book was released by sharing ideas from the book, setting up a special daily email blog-building program and rallying others in their extended etribes to help support the book.

They also placed ads on each of their blogs, capitalizing on a strong flow of new daily visitors and building on the “social proof” created by their reputations.

More than a year after it’s release, Pro Blogger still sells very well on amazon (ranked in the low thousands). And, along with his online accomplishments, the book has helped build Darren’s online tribe and position him well to speak.

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The Truth About Book Marketing series - This post is part of the giant series that make up the Tribal Author Truth About Book Marketing report. The other posts in the series are listed below. But, if you’d prefer to simply read the entire 29-page report in an easy-to-read/print PDF format, just subscribe to our newsletter and your copy will arrive in your inbox in a matter of minutes…

1. The Tribal Author
2. The Advertising Trap
3. Mainstream PR Loses its Luster
4. Email Book Marketing: Friend or Foe
5. Book Signing Tours, Big Snores
6. Get Digital, Be Social, Go Tribal!
7. Case Studies
   1. Case Study: Chris Brogan
   2. Case Study: Tamar Weinberg
   3. Case Study: Seth Godin
   4. Case Study: Gary Vaynerchuck
   5. Case Study: Jonathan Fields
   6. Case Study: Pam Slim
   7. Case Study: Darren Rowse
   8. Case Study: Tim Ferriss
   9. Case Study: Leo Babauta
8. Tribal Author Power

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