As I walked off the conference stage, two folks from the audience, Andi and Mark, approached.

“We were having a debate as we listened to you speak,” Andi shared. “Mark just wants to write books, that’s what he loves. Honestly, he said he almost threw up in his mouth when you started talking about author’s having to do that ‘other stuff.’’

I laughed.

“Me,” she added, “I really want to get a book out, and sell a ton of copies, but I see it as more of a business play. I already run a small company and I’ve got to believe having a book, especially one that’s actually sold more than my mom can store in her garage, will take my credibility to a whole different level. It’d make me stand out big time, let me jack up my prices and also help me get paid real money to speak.”

Okay, I said, so what’s the debate?

This time, Mark chimed in, “I just don’t buy it,” he said. “Do you really have to do the stuff you were talking about if you want to succeed as a writer or even if you just want a book to help your business?”

“Isn’t it enough to just write a great book and trust people will champion it?”

“Great question,” I said. “And in the very distant past, before over 1,000,000 books were being published every year and publishers did your marketing for you, that was how it was done. So there’s a lot of mythology built around still being able to do that.

With rare exception, in today’s world it’s total fiction.

Writing a great book isn’t close to being enough.

Not if you want:

• A decent advance or serious income from book sales
• A consistent enough living to be able to sleep at night
• Freedom and control over your ability to do great work and write what you want

The Wake Up Call…

This is the most incredible time in history to be an author. Power, freedom and, yes, money, are there for the taking…if you get what’s really happening and are willing to act on it.

Doesn’t matter if you’ve never published or you’re an established author. Nor does it matter if you’re a writer’s writer or a business person wanting a book to use as a business card. You don’t need to censor, cannibalize or sell-out to benefit from the revolution. In fact, it’s more important than ever to write a phenomenal book.

But if you want to benefit from the extraordinary change in the publishing world, rather than get pummeled by it (which many authors are), you need to do two things…

1. You need to create an author enterprise–more on that in a second.
2. And you need to understand how to tap that enterprise to launch your book in a way writers only dreamed about being able to do just a few short years ago.

When you build your modern author enterprise and tactical launch campaign right, amazing things start to happen. Traditional publishers start wooing you, competing to sign you and offer serious, livable advances. Many of the writers I know who’ve done it (including me) have all locked in six-figure deals and even a few seven-figure deals in the last 24 months.

None of us, by the way, are celebrities or captains of industry. We’re not even close to A-listers in the traditional business or entertainment sense (though, our moms might say otherwise). We’re just regular people who’ve figured out how to work where the industry’s going.

Even if all you’re looking to do is create a single book as a catalyst for your business vision, building an author enterprise and tactical launch campaign around it is even more important. Because, no matter what you’ve been told, with how easy it’s become for anyone with two fingers and touch-screen to self-publish something and call it a book, simply “having” a book isn’t all that impressive any more.

In the not too distant future, everyone who wants to say they wrote a book will have a book. And it won’t mean anything to anyone, unless you know how to make it stand out, become the signal and not the noise…and also sell a respectable number of copies.

(Hack alert: this assumes you actually know how to write a book worth reading. Nothing will save a book that’s horrid).

So, what is an Author Enterprise?

Let’s start with what it’s not…

It’s not a star ship (nod to Trekkie dorks like me), though it has the potential to launch your books and career like one. It’s not a big, nasty, complicated pain-in-your-neck company that sucks the life out of you and leaves you no time to write, play and love life.

And it’s not just about just slapping up a blog, Facebook page or Twitter account. Anyone with two fingers, 20 bucks and half a clue can do that in about 20 minutes…and still fail miserably.

It’s about how you will:

• Create not just a blog, but a business model and brand that works seamlessly with your “effortless communication mode” and feels more like play than work.
• Design, launch and grow online “attention assets” that are tightly aligned with the content of your book and that sell and evangelize not only your book, but, if you have them, other revenue streams 24/7, even while you sleep (and even if you write fiction).
• Cultivate strong, genuine relationships with key influencers in the area of your work, then leverage them without feeling like a slimy idiot.
• Ethically engage your enterprise to build tremendous anticipation for your book, create non-stop buzz, collect a heap of pre-orders and move enough books to generate a lot of attention, even more sales, and, if desired, an endless flow of business leads in a remarkably short period of time.
• Tap these strategies to create more freedom to write, more money and more control over your ability to generate all three for as long as you like.

Your author enterprise, built right, is a svelt, digital machine that can be run by you an hour or two a day (or handed off to an assistant with the money you’ll be making on sales), cost you next to nothing and be so much fun you actually want to do it more…even if you’re a writer’s writer and an introvert (like me, lol).

It focuses on the 10% that gives you the biggest book-selling and business-building bang for your buck and leaves the other 90% for those who more often than not end up dragged under by the social media time-suck undertow…while you spend that same 90% writing, helping clients and doing things you love to do.

Purist Alert: If the word “enterprise”
makes you gag…stop reading now.

Some writers just want to write, they want nothing to do with anything commercial. Even if it means living hand-to-mouth or doing it as a side job or hobby. It’s all about the form, pure expression over earning a living. I get it. I love to write, too. I mean really write.

And if that’s your call, and you and those who depend on you are good with the potential sacrifice and instability that comes along with it, rock on. Make the decision. Own the possibilities and the consequences. No judgments here.

For me, while I love to write, I also love to be in control of my ability to write without having to worry about handing over my marriage, family, friendships, career or life to the whim of the Muse.

I like to know I can earn enough to live well in the world, be able to take care of the people who look to me to keep a roof over their heads and have the money to go on insanely-cool adventures, like the month-long Hong Kong, Bali, Australia adventure my family took together last summer (okay, so the 15 hours flights weren’t fun, but the rest was seriously amazing).

And even if all you want to do is write, let’s be honest here…

I’m guessing you’ve also wondered what it would be like to be able to flick on a sales fire-hose every time you launched a new book. Yeah, me too.

In fact, over the last 5 years, the ability to do just that has become a mad-quest of sorts for me.

I wondered if there was some hidden way to…

Crack the Book Marketing Code

*Insert belly-laughs*

How hokey did that sound? There is no secret sauce, no instant-anything and no magic-code!

Learned that reaaalll fast. And if anyone tries to sell you some fast-and-easy, just-add-water bestseller gobbledy-gook, make like Forrest Gump and run. Run like the wind.

What I did discover, though, is it is possible to dramatically increase the control you have over your book’s success if you’re willing to learn how to do it right.

Just because it’s not easy, doesn’t mean it’s not possible.

Problem is, nobody wants to tell you how…

I started my quest turning to blogs and books about promoting books. Ugh, not impressed.

Even now, there’s next to nothing written about book marketing and promotion. And most of what I found was packed with regurgitated to-do lists, stunts and shtick that feeds your ego for a minute, but empties your bank account and does next to nothing for sales.

Plus, the few books out there worked on the assumption that it was still 1999. In the whiplash world of publishing, what worked as little as a year ago is now likely a fast-track to dead-book-land.

That’s when I started to realize…

• Either nobody knew what they were doing (the fact that most books only sell a few hundred copies before being pulped is testament to that) or
• The only people who might actually know what they were doing were sharing micro-snippets in blogs and books, because they wanted you to pay them to do the “real” stuff for you. Often to the tune of $5,000 to $20,000 a month (nope, not a typo…a month). And guess what they’d promise in return? Um, well, er…nothing. I don’t mind paying serious money for results, and sometimes, they get you serious results. But I hate dropping a house-worthy down-payment for someone else’s best efforts.

Plus, it doesn’t take a genius to realize you’ve got one shot at getting a book launch right.

Unlike in the playground, there are no do-overs.

That’s when I decided to do what 99.9% of all
other authors want nothing to do with…

I was a serial entrepreneur, marketer and former mega-firm lawyer, so I was insanely well-versed in the fine art of devouring, testing and synthesizing super complex bodies of knowledge. I dug in and spent hundreds (now thousands) of hours on the quest to not only understand how to build a serious author enterprise, but also uncover a systematic approach to tactical book launch campaigns that’s dynamic enough to evolve with the market and keeps you squarely in control of your writing destiny, no matter what comes your way.

Over a period of years I figured out how to:

• Build a substantial digital presence as a blogger and a social media footprint with more than 100,000 friends, followers, readers and devoted evangelists
• Turn that presence into an enterprise that grows and sells books, products and services 24/7
• Land a serious book deal as a total newbie with Random House/Broadway (now Crown)
• Pre-sell a slew of books through an innovative campaign that dropped my Amazon rank 1.4 million to 1,400 in 8 hours and inspired my publisher to bump the initial print run by 50% two months before the pub-date (fyi – this is not one of those gazillion bonus cheesy Amazon bestseller campaigns)
• Land dozens of features, interviews, reviews and guest posts on A-list blogs and websites, including ZenHabits, WiseBread, Slate, The Happiness Project, Copyblogger and more, exposing my book to millions of readers in the blink of an eye
• Score hits in big, national mainstream media (People, USA Today, Mind + Body), and about 40 major market radio shows syndicated in over 2,500 markets
• Keep my Amazon rank locked at #1 in its category for nearly a month after publication, in the hundreds for weeks and in the low 1,000s overall for months…with a book that should have been DOA because it came out in the worst month of the worst economy since the Great Depression…and told people to quit their jobs and do what they loved (Ack, can you say “horrrrrrible timing?!”)
• Secure glowing cover quotes from multiple New York Times bestselling authors
• Land dozens of raving (real) reviews on Amazon, including top-reviewers, in just the first 72 hour after launch
• Attract the attention of major publishers and sell my next book in a six-figure deal in a matter of days
• Build a series of off-shoot businesses with minimal risk and capital, and
• Spend a lot of time writing, reading, learning…and playing with my family

To this day, I still spend hours every day analyzing the best book launch campaigns, interviewing New York Times bestsellers, industry envelope-pushers and mad-marketers (many of whom are my friends now) to learn exactly what they did, and reverse-engineering what’s not obvious to the untrained eye.

Why? Well, in part, because I have a lot more books in me and I don’t ever want anyone else telling me what I can or cannot write, when or how much money I can make.

But also, because…

While the thought of spending hours a day, years-on-end tracking, analyzing, deconstructing and reconstructing major book launch campaigns may make you want to hurl, I’m that oddball author/marketing-savant who loves what you loathe (I know, total freak, but stay with me, because my freakiness is about to become your saving grace).

One of my favorite things in life is to figure out insanely difficult things, make them easy to digest and systematic, then turn around and teach people how to do them. Which is exactly what I did in the fall of 2009…

Tribal Author Camp Takes Flight…

They started as sold-out live author enterprise-building and book marketing trainings in New York City called Tribal Author Camps. Everything about them was different. There was no massive crowd. Intimate, high-touch and hands on was the rule. No annoying parade of pundits and pitch-fests. Just detailed, actionable nearly-impossible-to-find strategies, tactics and direct feedback.

People flew in from around the world (yeah, I know, surprised me, too!) to spend 3 days in a funky boutique hotel in midtown, devouring the strategies, tactics, tools and techniques that allowed me to do all of those things I just shared above. The reviews were tremendous.

“When it comes to understanding how to use social media and other new tools for book marketing, Jonathan Fields is one of the smartest guys around. He has an extraordinary understanding of this crazy new world – and the practical knowledge of how to put this knowledge to real use.”
- Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project.

But there was a problem…

The price for the entire training was as much as $1,000 (my hourly consulting rate is $500, so that’s a 90% discount), when you included travel, hotel, food and time off from work, the “real” cost of the live NYC training was as much as $3,000-$4,000.

That’s a lot of money for your average author or aspiring author. As cool as New York City is, the need to travel was a major barrier for many people who emailed to say they wanted to come, but couldn’t make the trip. And that really bothered me. So, I decided to do something radical.

Just as Tribal Author Camps were taking off…I killed them.

I know, friends thought I was nuts. But there was a reason for it. And like Miracle Max said in The Princess Bride, they were only “mostly dead.”

Truth is, I only “suspended” the live camps and spent 9 months not only reworking, updating and vastly expanding them, but converting them into an all-new online training experience.

This new format lets you:

• Participate from anywhere in the world without the hassle or cost of travel
• Learn at a gentler place, with the entire training now spread out over 9 weeks
• Go at your own pace (see the schedule and format below for live and recorded options)
• Save a ton off of what it would have cost to attend the exclusive live trainings in NYC

Presented over nine-weeks, each week will include:

• Knowledge Immersion:
  • Phase 1 (3 weeks): Every Monday, you will download a new series of in-depth “knowledge-transfer” video trainings.
  • Phase 2 (6 weeks): Every Monday or Tuesday at 12pm Eastern time, you will join us for a live-webinar training.
• Live Q&A Call: Every Thursday at 12pm Eastern time, you’ll join us for a live Q&A call to answer questions about the week’s materials.

We will email you the final schedule the week before the program starts. And even if you have to miss a session, no big deal, everything will be recorded and available for download.

And, I also did one other thing. I brought in a genius co-presenter and book marketing genius. Someone who’s helped run the launch campaigns of major New York Times, USA Today and Wall Street Journal bestsellers, Jayme Johnson of Worthy Marketing Group.

Now you can tap both of our brains, at your convenience, for a fraction of the price (less than 1% of what you’d have to pay both of us for the same amount of private consulting).

Here’s what you’re about to discover and harness in the new, expanded digital Tribal Author Enterprise Camp.

Together, we’ll lay the foundation for your author enterprise and learn how to not only build a giant online tribe (actually four different tribes), but build a bigger business around it.

Here are some of the power strategies you’ll discover…how to:

Oh, and while it goes deep into social media, it’s not just another course on social media for newbies!!!

This is very specific to the unique needs of authors. So, we don’t just tell you how to blog, for example, we tell you how to blog in a very specific way that will set your book up for maximum success. We show you how authors and aspiring authors need to enter and leverage social media differently. Because if you just jump in and start yacking aimlessly like every other noise-box with a pulse groping for attention, it’s game over before you even begin.

Then it’s time for…

It’s where you learn how to put all that
platform-building juice to work in ways you never imagined possible.

This is where your power, control and freedom take off, where you enter the world of the next-generation book marketing ninja.

We will reveal how we’ve done things most other authors consider impossible, and reverse-engineer some of the most-effective launch campaigns of the last few years. This training is 100% hardcore content, strategy, tools, tactics. And just like Phase 1, there’ll be a weekly pure content blast, followed by a live weekly Q&A.

So, what will you learn?

 

• Conditioning the market – how to build interest months in advance
• Developing your pre-order campaign to drive advanced amazon sales, brick & mortar pick-up and early buzz
• Finding and recruiting high-likelihood amazon reviewers
• Creating your advance copy reviewer list – what metrics guide this critical task
• How to get big name people to blurb your book – who to ask, who never to ask and why
• How to integrate traditional PR into the mix (working long and short-lead media and how much not to spend)
• Creating time-bomb flagship/viral content to drive advance buzz/pre-orders
• Laying the foundation for mass-exposure blog-coverage and engaging blogger reviews and interviews
• Comparing types of advertising (pay per click, online, offline, social ads, mobile-ads, retargeting), where to spend money, if you’ve got it and why…and where NEVER to spend a dime
• Recruiting email list holders to mail you within your compressed launch window without feeling like a pushy moron (what works these days and what’s a waste of time)
• Contracting out book tour/virtual book tours – the good, the bad…how to do them right or not at all
• Assembling and harnessing the power of your 1,000 true super-fans and evangelists
• How to capture your buyers’ information and bring them into your tribe for future sales
• Planning your ground game – Done right, they can make a huge difference. Done wrong, everyone’s miserable and lot’s of money evaporates
• SEO for authors – how to retune your search engine optimization in the months before launch to drive more organic traffic and pre-sell more books

 

• Compressing coverage into your Critical Window, so that the marketing energy begins to feed on itself and get the world talking and buying books
• Driving the digital media blitz – coordinating social media mentions, reviews, interviews and emails. What to work like crazy to accomplish and what to avoid like the plague
• The pros and cons of contests, live streaming launch promotions and the critical mistakes to avoid
• Creating evangelist contests – what do do, who to include and what never to do
• Repositioning your book as an irresistible “key to the castle” buy – how to stack an irresistible offer around your book to sell way more books and build your list a lot faster
• Limited-time bulk sales launch offers and bundles – do they really work?
• Working online buzz to tip your message and book into mainstream media buzz
• Getting local – creating street teams and local campaigns – worth the effort?

 

• Getting hyper-creative and keeping your momentum alive
• Bundling speaking and bulk book orders for maximum sales effect
• Weekly strategies to fuel ongoing sales and continued buzz
• Piggybacking major monthly news stories
• Partnering with organizations & causes
• Negotiating bulk and specialty sales going forward, how to tap the corporate premium market

Why do you care what I have to say anyway?

 

Well, first, it’s not just me. Tribal Author Enterprise Camps are now a collaborative training, led by me and book marketing veteran, educator and founder of Worthy Marketing Group, Jayme Johnson.

Jayme has been one of the “secret weapons” behind more than a dozen New York Times, Wall Street Journal and USA Today bestsellers (yes, that’s right, the big lists, not the one-hour Amazon bestseller campaigns that rarely do anything significant for you, your book or your career).

For years, she’s operated largely in stealth mode, working independently as a consultant for authors. But, last year, she went public. Jayme now runs her own high-end book marketing firm, Worthy Marketing Group, and I’ve been insanely lucky to be in a position to convince her to come alongside me and share with you that marketing mojo magic of hers.

I already shared a bunch about me earlier. And below, you can read what plenty of other people have to say. But in the days of social media, why would you even listen to me? Go one step further.

Just google my name. I dominate the search results for pages and pages. Look at the quality of the websites I appear on. Everything from The New York Times, Wall Street Journal, Inc., Fast Company and Entrepreneur to leading blogs and beyond. Then check out my blog, Twitter and Facebook profiles. Notice the level of engagement with more than 16,000 comments, tens of thousands of shares on twitter and Facebook and over 600 articles.

Look at the guests I get on my blog, like Shark Tank’s Barbara Corcoran, former Medtronic CEO Bill George or NYT bestselling authors Julien Smith and Carol Roth. Or check out my recent TEDx talk at Carnegie Mellon University (at my blog on the “speaking” page).

Point is–none of that is by accident. It’s the result of a methodical quest to build an author enterprise. It drove sales of my first book, Career Renegade, when it should’ve been dead on arrival, then led major publishers to come after me to “find out what I wanted to write for them” when it came time for my next book (which I sold to Penguin/Portfolio). And it’s enabled me to build a variety of income streams around my presence.

How to replicate all of this, then leverage it to build a powerhouse launch campaign, sell a lot of books and build a real career or company is exactly what Jayme and I will share when we work together.

Here’s What Other World-Class Authors
and Previous Students Are Saying…

 

“Jonathan Fields’ Tribal Author Camp is one of the best investments I’ve made in my book marketing efforts – and coming from a tightwad personal finance type that’s no small statement. The best part was… well, Jonathan. He embodies all that is good in the entrepreneurial world. A man of great integrity, energy, and joy – he guided us out of the marketing bushes and into the land of the “tribal love triangle” – where he taught us the three essential activities that drive 80% of an author’s marketing success. That knowledge alone well exceeded the price of the event… but on top of it I made some amazing new friends amongst the other attendees, and feel part of an ongoing tribe that is putting Jonathan’s knowledge and good karma to use on a daily basis. If you’re an author who wants to sell more books – you need to attend this event.”
– Manisha Thakor, co-author ON MY OWN TWO FEET and GET FINANCIALLY NAKED and MSNBC financial regular.

 

“Loved it! High energy, great flow, lots of useful information. Jonathan, your sincerity and authenticity is palpable — it’s no surprise that the people attracted to the class were a top notch group. Boatload of resources and amazing connections.”
– Nancy Collamer, MyLifestyleCareer.com

 

“My overall experience was awesome. I met some great people – some friends for life and I got to see what other people were up to — and see that I’m not alone in my need to organize and create timelines for a launch plan. The high points for me were when you shared your stories about how you got certain aspects of your launch plan accomplished. The Barnes & Noble street team story was great as was the way in which you explained how you dealt with your publisher and the Friday updates.”
- Lena L. West

 

“I learned a tremendous amount and met some terrific people. The weekend workshop was very comprehensive and focused. I felt engaged from beginning to end as the content was delivered in an organized and thoughtful way. A lot of meaty content was served up so now I just need to digest it all, then implement…I loved the examples you chose to share with us as it gave an added dimension to the conversation (variety is good).”
- Helen Kim, Money Relationship Mentor

 

“Loved connecting with some interesting people, being around your energy and learning! Sure wish I’d had someone like you BEFORE my first two books came out and I’d had to do all that self-educating – the about-to-be-published that attended are SO lucky to have met you first:-). I had learned some of these things through trial-and-error on my own when trying to launch my first books but I discovered new nuggets right and left during the course of the weekend that were so valuable. Every little piece you learn feeds you and educates so next time I’ll do it even better.”
– Kimberly Dawn Neumann, author of The Real Reason Men Commit

 

“Listen, there’s a lot of book marketing “experts” out there in the world. For all of their “expertise”, I never learn how it works, how to get my book in front of people, how to stay focused, or even how to stay motivated. That’s not to mention the overwhelming feelings of self loathing that stem from using some of their scumbag techniques.

Jonathan Fields is all about the how. When you take “Tribal Author,” you will learn how to make it happen for you. More than anything, you’ll learn how to choose where to focus your limited time and money. You’ll leave this course knowing not only what steps to take, but also how to take them and when. Plus, Jonathan is a fantastic person who has a strong desire to teach people who want to learn and grow. If you’re ready, Jonathan’s Tribal Author will teach you how to market your book. And you won’t hate yourself in the morning. What have you got to lose?”
– Claudia Christian, founder of #bookmarket chat on twitter, author and publisher

 

“I’ve attended a lot of classes and this was definitely the most motivated group of people I’ve met. The printed notes booklet was very useful and comprehensive. I learned a lot about twitter and Facebook fan pages that I’d not thought of before. Also liked the section where you talked about how to find relevant Amazon reviewers…”
– Nicola Lees, author of Greenlit: Developing Your Factual/TV Reality Ideas from Concept to Pitch

 

“O. M. G. I can’t imagine NOT telling friends to attend. I’ve already emailed four of my friends about it. I came away from the session with a few big ahas and how tos (esp re Facebook which is rather new to me), many tips, and very many little tweaks to make what I am already doing more effective. I have had a hard time pinning down what it was that I enjoyed so much about the TAC…Part of it was the energy– always positive, warm, and honest….

What I liked best: It all came from the same authentic place: a belief that people are good, that we all have something important to share, that relationships matter above all else and that we can use social media to advance a larger purpose, whether that’s creating an audience, selling a book, or changing the world. Also there was a very subtle difference in perspective from other ‘let’s get it done’ workshops… although we were all there for our own career reasons, there was nothing that felt self-centered, ego related, or competitive. The implicit framing was about abundance and opportunity.”
– CV Harquail, Authentic Organizations

 

I know, sounds amazing, but please, please, please…

Do not take a spot in the training if…

• You’re looking for a shortcut to bestsellerdom. We’re not selling that and you shouldn’t be buying that…from ANYONE! Hitting the big print lists (NYT, USA Today and WSJ) takes a huge amount of time and effort. There is no “just add water” option, unless you’re a millionaire who can buy enough books yourself to ensure a spot for a week, before you spiral into the lost book land (which rents a locker from lost sock land). And, hitting #1 in your category on amazon for an hour is so diluted (everyone knows how to game it), it doesn’t mean anything to anyone who’s attention is worth getting.
• Your book is a dud, an author enterprise and killer launch campaign won’t do much for you. All the eyeballs and outreach in the world won’t turn a bad product good. And, this training will not teach you how to write. PS – It’s fine if you don’t have your book written yet, but you must have a clear idea about who you are writing to.
• You’re looking for a quick-n-easy, work-free fix. There is no “instant” anything in book land…or anything worth doing for that matter. Overnight success is a fiction (unless your name is Snooky, of course). This will take some serious time and some serious work (though, it’ll cost you very little). The longer you have the better. If it’s a few months before your launch, you can get started, but it’s doubtful you’ll have anywhere near the level of enterprise juice you’ll have 6, 12 or 18 months down the road…unless you’re willing to work very hard.
• You’re a seminar junkie who loves to keep blowing money on trainings but never acts on anything you learn. Give your spot to someone else who’s ready to take action, make real money writing and change their lives.
• You’re so strapped for cash that the price will set you back months or take food out of your kids’ mouths, please keep your money. The process takes time, there is no such thing as an instant return. I am going to try to set aside one or two scholarship spots. If you’re interested in one, keep an eye on the TribalAuthor.com blog for notice of how to let me know you’d like to be considered and why..
• All you want to do is write, then step aside and let your publisher do all the marketing without being “troubled” to hustle like crazy to make your book a success…stay far, far away. In fact, you may also want to hone your table-waiting skills while you’re at it. Like it or not, the simple fact is the publishing industry has changed in a huge way. And, if you’re not willing to participate in marketing your book, don’t expect anyone else to step up, either.

** Fiction authors – Yes, this approach still works phenomenally well. But you’ll need to approach it differently, get hyper-creative and be willing to potentially get personal and let people into your process and maybe even your life a bit. We will go through some very cool case studies that reveal how fiction writers have made this work well for them during the training, but I’ll be honest, nonfiction is probably easier, especially if you’re a very private person.

100% Social Media Enforced Money Back Guarantee

My goal whenever I do anything like this is to deliver 10 times the value of the tuition. That pretty much ensures you become a raving fan. And, I like that. Because, I’m a social media guy. And, since I’ll be turning you into a social media platform building ninja, you’ll be armed with the ability to tell the planet how insanely-valuable and super-cool our time together was. And, that’s worth a ton to me.

Plus, I also know that social media ninjas can talk smack as easily as they can flatter, and since I care a lot about my reputation across social media, I don’t particularly relish the thought of having a new one torn all over the web. So, I’ve got a whole lot of extra incentive to blow you away and exceed your every expectation.

Still, I don’t want you risking even

a single dollar on this training

So, here’s what I’ve done–register today, then attend Phase 1. If for any reason you don’t feel like you got way more than your money’s worth, simply email (contact info below) and request a refund before the end of Phase 1 (that’s within the first 3-weeks) and we’ll credit you back 100% of your tuition, no questions asked.

Of course, you’ll also lose access to the critical 4th through 9th week of the live training, but you knew that already.

Does that sound fair to you?

I know, you’re nodding along, saying “yes, of course, how can I justify not doing this?!”

Which is why I’m obliged to let you know that…

Seats are going fast, blah, blah, blah…

This is the part where my marketing buddies tell me I’m supposed to throw in all sorts of shtick about having a gazillion bonuses supposedly worth two gazillion dollars that will go away if you enroll too late.

Are you as tired of that hype as I am? So, here it is, plain and simple…

Each semester is capped at 150 committed authors. If you are applicant number 151 or if you miss the upcoming start date, you will have to wait another 3 months until the next program begins (or 6 months if that one’s already sold out, too).

If you’ve got a book you really want to get published or you have a set publication date…and you don’t know what you’re doing to launch the book…what you learn and do in that 3 to 6 month window could make or break your book and, potentially, your career.

So, it’s up to you. No ridiculous gimmicks to pressure you into anything, you’re a grown-up.

But if you miss this next semester, just think about how that might affect your ability to launch your book (and potentially your business and career).

Claim Your Spot Now…

The entire training is only 3 installments of $295. The first payment is processed immediately to hold your spot, then the following two payments are processed at the start of week 4 and week 7 of the program, for a total investment of $885.

Yes, I know…you really can’t get this information anywhere else, and even if you could, it’d take hundreds of hours of research and analysis, then another 10 or so hours a week to stay on top of it. That’s what we do every day, remember, we’re freaks like that so you don’t have to be.

You’ve already invested years (maybe decades) and money (likely tens of thousands, either in school or lost opportunities) to hone your craft to a point where you’re finally creating on a level worth sharing.

I wonder what will happen when you invest a tiny bit more in actually learning how to turn all that blood, sweat and tears into freedom and income.