Today, I’m sharing a quick roundup of one cool book marketing campaign that’s going on right now and two great resources:
1. Book Marketing By Handing Your Cover Over to Your Tribe – David Wood gets creative with his book marketing by bringing his readers in to help choose the cover. Noted speaker, trainer and coach, David Wood is a little more than a month away from launching his new book, Get Paid For Who You Are. And, he’s done something pretty cool as a book marketing strategy to build buzz, involve his tribe and help assure a big release.
David is giving his tribe a chance to vote on the cover of the book, then get a free copy as a thank you for voting. He started out with a bunch of different covers and is now down to the top two.
So, if you’re inclined, go vote for David’s cover, then follow what he’s doing to roll-out the book. If nothing else, you’ll something from a pretty good marketer.
2. Seth Godin Talks About Leveraging eBooks and iPads to Market Books – Seth Godin, who you should be following if you want to watch leading edge tribal author marketers, just released his new book, Linchpin. The book’s great, but, even better, he’s once again set the bar for online-only launch strategy, releasing review copies only to online media, then organizing more than 50 coordinated posts, interview and videos.
Recently, the The Reading Edge Podcast had Seth on to talk about book marketing and what he did to launch Linchpin. But, Seth spent the majority of the time laying out some powerful next generation ebook publication and marketing strategies.
3. Chris Brogan Talks Book Marketing – Chris did a great interview about how authors can build online listening stations and build relationships using social media. I love how he focuses on the relationship as the core, rather than the technology.
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{ 3 comments… read them below or add one }
I like the roundup and distillation.
It’s another reminder how nothing succeeds like success and buzz is a true catalyst.
Thank you!
This post comes at the perfect time for me. I started sharing variations of my next book cover with my tribe yesterday! I love the feedback and enjoy learning more about the process through the eyes of so many cool people in my world.
Cheers!
This came at just the right time for me!
I’m in the process of building a marketing plan. There’s so many moving parts, and so much marginally useful information out there.