Tribal Author Camp NYC

Book Marketing Case Study: Tamar Weinberg

by Jonathan

Book | The New Community Rules
Tribes | Techipedia | Mashable | nearly every social web

tamarTamar has been both an innovator and a fixture in the social media community for a number of years now, at various points being recognized as a top submitter and influencer on Digg.com, StumbleUpon, Reddit and many other social conversation and bookmarking tribes.

But, the thing about Tamar is, she doesn’t just exist in these communities, she lives and breathes them, dives deep into their culture, nuances and rules. It’s just plain fun for her. Then, she shares that knowledge and experimentation with the readers both on her blog, Techipedia.com, and across a number of other top 100 blogs and websites that have included Lifehacker.com, Mashable.com and others.

So, it was natural that O’Reilly tapped her to write a book on the subject that was released in July, 2009.

Once out, Tamar then leveraged her extensive network of online social tribes to drive social bookmarking, mentions and reviews that pushed traffic to the book and fueled book sales. And, this, by the way, at almost exactly the same time she gave birth to her first son.

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The Truth About Book Marketing series - This post is part of the giant series that make up the Tribal Author Truth About Book Marketing report. The other posts in the series are listed below. But, if you’d prefer to simply read the entire 29-page report in an easy-to-read/print PDF format, just subscribe to our newsletter and your copy will arrive in your inbox in a matter of minutes…

  1. The Tribal Author
  2. The Advertising Trap
  3. Mainstream PR Loses its Luster
  4. Email Book Marketing: Friend or Foe
  5. Book Signing Tours, Big Snores
  6. Get Digital, Be Social, Go Tribal!
  7. Case Studies
    1. Case Study: Chris Brogan
    2. Case Study: Tamar Weinberg
    3. Case Study: Seth Godin
    4. Case Study: Gary Vaynerchuck
    5. Case Study: Jonathan Fields
    6. Case Study: Pam Slim
    7. Case Study: Darren Rowse
    8. Case Study: Tim Ferriss
    9. Case Study: Leo Babauta
  8. Tribal Author Power

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October 7, 2009 at 11:26 am
Bringing it Home: Tribal Author Power
October 7, 2009 at 11:38 am
Case Study: Leo Babauta
October 7, 2009 at 11:44 am
Case Study: Tim Ferriss
October 7, 2009 at 11:45 am
Book Marketing Case Study: Pamela Slim
October 7, 2009 at 11:45 am
Book Marketing Case Study: Darren Rowse
October 7, 2009 at 11:46 am
Book Marketing Case Study: Jonathan Fields
October 7, 2009 at 11:47 am
Book Marketing Case Study: Gary Vaynerchuck
October 7, 2009 at 11:48 am
Book Marketing Case Study: Seth Godin
October 7, 2009 at 11:48 am
Book Marketing Case Study: Chris Brogan
October 7, 2009 at 11:49 am
Email Book Marketing, Santa Claus and Amazon Bestsellers
October 7, 2009 at 11:50 am
The Great Book Advertising Death Spiral
October 7, 2009 at 11:51 am
The Truth About Book Marketing: The Tribal Author
October 7, 2009 at 11:56 am

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